Television commercials can be the most efficient way to advertise to a broad or targeted audience, creating product awareness and branding your company. Mike’s ultimate goal is to create a connection with your customer by evoking emotions to motivate a positive action towards the product or service advertised. Emotion is the strongest motivator in user experience triggering a response towards a brand and product thereby influencing consumer behavior. He has extensive experience in the production of TV commercials with more than 250 commercials produced and directed to date. He’ll explore creative new ways to convey your message so that you achieve maximum impact and thereby maintain consistent brand marketing for your product or service. His creative ideas reflect the sign of the times, amusing aspects of our culture and thought-provoking scenarios. These ideas are executed to produce visually appealing purpose driven results. He methodically explores a number of technical and practical choices in order to produce a high quality yet affordable video assets.
