08 Dec ENHANCE YOUR SALES WITH VISUALS

DID YOU KNOW THAT YOU CAN ENHANCE YOUR SALES WITH VISUALS?

Visuals are one of the most important parts of your website’s sales pages. I have never encountered a successful, results creating sales page that did not have some sort of visual element to it. Sure, your website copy is important, but unless you have those visuals which draw people in, which keep them on your pages, they will not stay on your site long enough to read your valuable content.

HERE ARE FIVE TIPS ON HOW YOU CAN BOOST YOUR WEBSITE’S VISUALS:

FILLER

Filler is absolutely the worst thing you can do for your sales pages. You will be surprised at how many marketers still do it. Just because you have a blank space does not mean it has to be filled. You should ONLY add elements to your page which will contribute towards a sale. If something is not going to have an impact on the decision of a customer then you simply should not use it.

HUMAN TOUCH

You should always add a bit of a human touch to your sales pages. People absolutely love knowing that they are dealing with a real person; they do not want to deal with a faceless company. You should always add a human face to your sales pages – give them that human connection.

IMAGES

Got any great images? If yes, use them and give them clever captions. Tell the reader what the image shows; it does not matter whether this is obvious or not. The idea here is to use captions to stimulate sales a little bit more. You want to invoke visitor curiosity. Using captions well, WILL benefit you in the long run.

POSITION

Always test the positioning of your images. You want your images to be positioned so that they are immediately noticed, but you do not want them in a place which will stop a person from reading your text. This is something you really are going to have to test and re-test as there is no ‘right or wrong way’ to deal with this.

VIDEOS

Veer away from just using still images and use videos too. Videos allow you to deliver your message in a different, more engaging way. Well-planned and produced videos actually increase your sales. Marketers who succeed in getting their clients to use good quality videos supported by well-written scripts, report a significant boost in the conversions of sales. Keep your videos short and snappy though as make them visually very appealing!

That’s how you can begin to increase your sales with visuals.

To your expert success!

Mike Byron